Cassette HMS027

Ad Hoc
July 2015

The ways in which sound can condition the brain are a source of psychological (and mystical) fascination. Some methods proved more effective than others: thanks to Pavlov and his dogs, the shrill ping of an iPhone notification is perfectly engineered to make our mouths water with excitement. More complex sonic manipulations -- iDozers, Sound guns, in the case here, "zombification" -- have yet to be mastered. In the eyes of the postmodern sound architect, though, these theories are no less fascinating. Check out the manifesto for Radioson, a new cassette release from the Helen Scarsdale Agency. It's an avalanche of radio static and bleak leads, combining the HSA's '50s ad-agency aesthetic with old-fashioned communist paranoia. -- Ross Devlin